This is one of my favorite topics to teach, because I really have more experience writing emails than I do anything else.
And I honestly that writing emails is the best part, the most enjoyable part of being an email marketer.
Writing an email to your list, helping them, while earning commission whenever you want to is one of the best feelings in the world.
It’s what email marketers strive for. And if you write the way I’m about to discuss, you’ll never have writer’s block ever again.
I’ve been writing emails every day since 2011 to my opt-in list of many thousands.
So I didn’t just go out and buy a list, I didn’t scrape a list, or hack a list, I built a list from scratch using a 100% opt-in strategy, meaning every single one of my email subscribers either opted to receive updates from me, or they purchased one of my products.
And every single day, with few exceptions, I’ve emailed my list.
And nearly 100% of those times I’ve promoted something, either one of my own products, or an affiliate product.
That doesn’t mean that I’m a churn and burn marketer, and it doesn’t mean that I don’t care about my list.
I’m so kind to my list, and I do everything that I can to treat them right. To the point where many of my end users are my best marketing friends.
That’s why email is so cool when you write the way that I write, because your end users will like you.
Because you’re never lying to them, you’re never hyping anything up, and you’re just honest, and being yourself.
It’s all about the 20/20/60 rule, but you already know what that is and why it’s important.
Because you need to be yourself, so you can attract people who appreciate and gravitate toward that.
And it doesn’t matter what kind of stuff you’re selling.
You can be selling video games, high end coaching, cookies, you can be a belly dancer, or an astronaut selling moon rocks.
Whatever you’re selling, email marketing is one of the best ways to do it, and the best way to write email copy, is like you were talking one on one with your best friend.
I remember one person hastily and angrily asked me, “how am I supposed to make sales if I’m entertaining my list and just being myself?”.
To which I thought “how are you ever going to provide value to your end users if you are a sleazy salesman?”.
And here’s something funny, I’m an email marketer whether I like it or not.
But, I hate advertising. I feel like advertising is a terrible of time for the end user. For the watcher. For your subscribers.
I’m someone who literally despises commercials, I am literally offended at cable these days because of all the commercials.
I’m currently looking into the best way to cut the cord on cable, and one day I will do so, simply because I loathe commercials.
There’s nothing I find more offensive than television pimping advertisement after advertisement, to the point where they don’t even value your time.
So, I love services like Netflix, and I’m investigating how to get local channels with an antenna or with a Roku and deciding the best options to go with.
Simply because, Netflix doesn’t have commercials. I love Netflix. In my opinion, it’s the only way to watch TV shows, and even though their inventory is rather limited…
I’m so passionate about the idea that they don’t have commercials. And I’m the same way with email marketing.
That’s why, you’ll never catch me sounding like a sleazy care salesman in my email marketing.
I’d be embarrassed, I’d be ashamed to show myself on the Internet again. So instead, I’m cool to my list.
Sure, I promote stuff in every single email that I send, nearly every day, but, I’m also
myself when I do it.
I tell them what I’m promoting, without any hype of fanfare.
I give it to them straight, and you’ll never catch me using get rich quick claims, income guarantees, or any unsubstantiated claim that not only breaks the law, but makes you look like a sleazy, me-too, lame, boring marketer, who provides absolutely zero value.
Don’t do that. It’s not a long-term strategy that works, and it doesn’t even work in the short-term because people will mark you as spam, not read your emails, and just ignore you.
It’s much better, to be cool, to be yourself, and write emails just like I’m talking right now.
This is how I write everything. I pretend like I’m talking to you, one on one. In that, you just write like you talk.
It’s that easy.
You can talk about whatever you want, you can sell, whatever you want.
Just make it casual. Don’t be a spaz. And never wear the stench of desperation, because your end users will notice that, and it’s not attractive.
Instead, be yourself. That’s always the best you can do.
And, always remember to talk one on one to your subscribers.
I find that the word “You” is the most important word in the English language. Not just for copywriting, but for everything.
It has the highest impact, and is one of the most personal words, on the planet. So this isn’t a tactic to use the word You, it’s a strategy.
So you can address your end users one on one, while entertaining them, and at the same time, being more personal and building more personal rapport, than what the amateurs and gurus could ever dream.