This is something I’ve been working at, honing on, and crafting for many years. The art of knowing your end user, better than anyone else.
The best way to accomplish that, is by communicating to them in a way that makes sense.
So know your end users. and know what are email solos in real and what they can do for you.
Know the way they talk, and talk like them.
That’s the copywriting aspect, but if you don’t know what they want, you’ll never be able to sell anything.
So, we’ve discussed how you can establish a series of questions automatically using autoresponders, and if you set this up in a way that properly expresses your interest to help, and if you ask the right questions, you will inevitably find out loads of data on your subscribers.
You’ll find out what struggles they’re having, and what they are trying to accomplish.
That’s how you figure what your audience wants, and once you have an audience, it’s so easy to tap into their mass desires, simply by asking them via an autoresponder campaign.
And then, when they answer, you’ll know exactly what you can sell them.
Pretend for a moment, Joe, one of your new subscribers sends you a heart-felt email, which many of my subscribers have done, pretend that Joe sends you a passionate rant, talking about how they suck at copywriting.
How they’ve tried for years to write a sales letter, but they can’t figure it out, and they always fail when it came time to put ink to paper.
Maybe they’ve been ripped off on a copywriting in the deal in the past, and the inability to write a sales letter, is what’s holding them back.
Do you think that maybe you could reply to that email, and perhaps, after a little research, do you think you could promote an affiliate offer that could help them?
Do you think maybe you could research for an hour, and find the best ranked copywriting software, and do you think that Joe might be interested?
I think this is one of the most powerful email sequences on the planet.
So you can automate asking what your end users want, and then you could personally reply to your end users when they tell you what you want.
Now, does this take more time than most people are willing to put in? I mean do you have what it takes to personally reply to your end users?
Maybe you don’t, but if you don’t, I would ask that you at least give it a try. Because this is how you build a tribe.
This is how you build a following.
And, even if you don’t want to personally reply to your end users, which you should, you can also develop killer broadcast strategies based upon what your end users say.
Imagine if you get 10 replies from your end users saying that they just can’t enough traffic.
Do you think that maybe, it would be a good idea to promote a traffic offer that you find? Of course, the traffic offer would have to be of high quality, but what if you spend an hour of your time finding the best traffic offer that your end users could benefit from?
Do you think your end users would be more likely, or less likely to take you up on your offer, after you’ve done all of this legwork?
After you’ve taken the time to help them?
After you’ve taken the time, to personally address their problems?
I think this is one of the most powerful lessons of email marketing, and it applies perfectly with not only solo ads, but really any form of email marketing, regardless of how you generate leads, so this one lesson is something that can last a lifetime, and it has to do, with knowing what your end users want, and giving it to them, while at the same time, being cool, and genuinely helpful.
I hope this makes you excited, that not only does email marketing rock, and it makes it possible for anyone to become a superstar, but you can feel good doing it, because not only are you promoting offers all the time, but you’re also helping people.
So it’s a feel good method, and remember that email marketing is a way of life, and solo ads are merely a lead acquisition method so you can become an email marketer.