I’ve talked a lot about finding high quality solo ad vendors and what to look for, however if you put a gun to my head, and asked me the single most important metric, I would say it’s the number of on record testimonials that testify that they obtained sales.
And it’s very important that I emphasize that the testimonials must be from a public marketplace, where only verified buyers are allowed to leave reviews.
Because as you know, and as I’ve stated, it’s so easy to go out and outsource fake reviews.
I’ve actually worked as a freelance writer for many years of my life, and often times people would ask me to write fake reviews.
I know for a fact many companies, many organizations and many individuals actively seek out fraudulent reviews in order to augment their following and in order to increase sales.
That’s another reason I think that public solo ad marketplaces that post statistics to the public are an invaluable and priceless asset that you’d be insane to skip.
This information wasn’t available just a few years ago, so you can finally get real reviews, by paying customers.
And, you can see how many customers reported getting sales as a result of the traffic. Now, aside from sales, there are other variables of consideration.
Remember to spy on your solo ad vendor. How many clicks do they sell? How many positive reviews do they get in the solo ad marketplaces? Do they have any negative reviews? Do they have lots of people saying that they made sales?
It brings me back to a book I created on specifically how to avoid getting ripped off on a solo ad, and the main point of the book, was that if you get sales from a vendor, the traffic is real, therefore sales are the best indicator of quality traffic, in my opinion.
I mean we can talk about tier-1 percentage, but I think sales are ultimately the best statistic to look out for, so as you test vendors, be sure to write down how many sales you got if nothing else.
Sales are always more important in my opinion, because sales are the only thing that allows you to recoup your marketing investment.
Therefore, you could, if you chose, scale up immediately thereby building your brand, your list, and your following even more.
That in addition to viewing the public marketplaces such as available on Udimi.com, are great ideas, and I encourage you to simply keep your eyes open for good reviews, for people who are selling lots of clicks and are still maintaining those good reviews, and then take a look at your own personal data, because your own personal data is the best data you can ever get.
I’ll see you in the next post.