This is my idea of a perfect squeeze page funnel.
You might look at this and panic, but I think if you take a few minutes to go over the dataflow diagram with me, and also I’m going to be going over this content in future modules.
To start, focus your attention on the squeeze page. Also known as the lead capture page.
The lead capture if the first page that your end users see, and in my opinion, it’s the most important page, since it will always get the most traffic.
When your end users go on the squeeze page, there’s two possible outcomes.
They’re either going to subscribe, and land on the thank you page, or they’re going to exit.
I’m going to talk later about how exit pops are very important later on, but for now just remember that you should have an exit popup on your squeeze page.
So if your end users do not subscribe, you don’t lose them forever, and you can promote an affiliate offer. I think it’s a good idea to promote an affiliate offer for your exit pop, but we’ll talk about that strategy later.
For now, let’s pretend that your end user, goes on your squeeze page, and then they opt-in to your squeeze page.
After they opt-in, two things are going to happen. First, they’re going to see your thank you page.
They’re also going to start receiving email followup sequences.
Now, a few very sneaky and ninja things happen when you use a funnel exactly like this.
The first ninja that occurs, is you don’t immediately give your end users the gift that was advertised on the squeeze page.
Instead, the gift is delivered immediately via email autoresponder.
A lot people, what they do wrong in my opinion, is they immediately offer the gift on the thank you page.
Another thing I’ve seen amateurs do, is they use the default confirmation page that the autoresponder gives you.
When you use the default confirmation page, it’s simply a page that says “thank you for subscribing”.
That’s the worst idea on the planet, because you’re wasting that traffic. You’re definitely not using your funnel to its utmost potential.
Here’s why I say that.
Because once your end user subscribes, now’s the best time to get the most out of their attention.
This lead is red hot, and they might never be redder or hotter. So strike when the iron’s hot.
In other words, you want to use this time to bond with them, to introduce yourself, to sell something.
You have their attention, don’t waste it. So, back to the thank you page.
What I like to do, is make my thank you page, a video, with a button under the video.
And the first thing I always say in the video, is “Thanks for subscribing, please check your email in 15 minutes to get your free gift”.
That’s a beautiful script, and it’s a great way to introduce whatever it is you’re about to sell, or promote.
It also reminds your end user that their gift is on the way.
It also mentions 15 minutes specifically, so this psychologically triggers their mind so that they know they have 15 minutes to spend before they check their mail.
So, they have time to watch this video, and they won’t be panicking to check their email immediately.
After I say that, I’ll begin to introduce myself. Nothing long, I’m talking about a 1 and a half minute video.
And I include a video script that you can use as an attachment in post number 8, and I’m also going to go into more detail for how to create thank you pages, so for now just remember that if you make a thank you page in this way it will be tremendously powerful.
Also, if you truly hate doing videos, you could always just write the script in text
instead. However, I honestly think videos have a major advantage these days, especially with the best solo ads because most never ever make videos themselves, and I’ll show you in a future post how to easily create videos even if you’re a tongue tied scaredy-cat.
So you do not have to use a video on your thank you page, but I seriously think you should, because video has more perceived value than text.
Because you’re introducing yourself to your end users. Most people who buy solo ads never ever make a recording of themselves, so you’ll stand out like crazy.
And, even if you don’t have a studio professional voice, then that’s even better. Because your end users will know you’re a real person, which counts for something these days.
And then, below that video, you shall have a button, promoting whatever it is that you’re promoting.
Because in your script, you’ll remind your end users to check their email for the free gift, then you briefly introduce yourself, and briefly introduce your offer, and then you have a call to action, prompting your end users to click the button below the video.
Now you can promote absolutely anything in this video, and the simple script will show you how you can promote anything.
You can promote an affiliate offer. One of your own offers. Maybe a book you wrote. Maybe a network marketing opportunity. Maybe a weight loss plan. Maybe some type of mind hack, or a physical product.
That’s the beauty of this simply squeeze page funnel, it’s so dynamic that you can use it to promote anything in the world.
Now, you’ll also notice, that if your end users exit the thank you page, they get an exit pop.
You don’t need an exit pop on your thank you page, but I would have it, just because if your end users don’t click on the thank you page, then you can still get more clicks out of them by promoting an affiliate offer. I know you might not like to use exit popups, but I’m going to make a stronger case about why exit pops can be used effectively, as long as you don’t abuse them, I’ll talk more about that in another post, for now I just wanted to mention that indeed an exit pop could be places on your thank you page, but it’s not necessary if you don’t want it.
Okay. So to briefly recap. Your end user lands on your squeeze page. They then go on your thank you page. On your thank you page, your video reminds them to check their email for the free gift, and also promotes any offer that you want.
Let’s pretend that your end clicks the call to action on your thank you page. Maybe they buy, maybe they don’t buy.
But, in 15 minutes, let’s pretend that they receive your first email autoresponder email.
I’m going to go into massive detail about how to write killer emails later on, but for now, just remember that your end user will probably be more likely to check their email because you reminded them with the video on the thank you page.
So, pretend that your end users get the email your autoresponder sent, then they click on your download page.
Now, your download is where they can download the free gift that you offered. Your download page is another awesome opportunity to sell something.
Because you can offer them the download, and then under that download, you can promote any other complementary offer that you want.
Maybe there’s a cool affiliate offer you’d like to promote.
Maybe, you could promote another one of your funnels on your download page. Maybe you want to promote an affiliate webinar or something like that.
Maybe you have another book you’d like to plug, or maybe you’re trading clicks with somebody, maybe you’re trading clicks with a trusted partner or something like that.
The point is, do you see how much traffic and how many clicks you’re able to extract from one single end user with this simple little funnel?
There’s no limit to how much you can brand yourself, introduce yourself, make an impact, while promoting anything you want.
That’s why, in my years of developing funnels, this is my favorite style, period.
It takes a little more work to setup than just having some third party affiliate funnel, but remember with this funnel the sky is the limit.
Because you can build rapport, authority and prestige just by introducing yourself and being yourself.
SO your end users already know you, more than they know 95% of other marketers, because most marketers don’t have really cool funnels like this.
In future posts I’m going to go into much more detail on each of these individual components.
But hopefully, this excites you and my goal is to bring a big fat smile to your face when brainstorming all of the cool ways you might run with this.
I’ll see you in the next post.