I think in your excel spreadsheet, you need to have a column for the vendor name, the date of solo ad, the number of clicks purchased, the number of clicks received, the number of opt-ins received, and the number of sales. I think this information will adequately cover all of your data, and I want to briefly show you an example of what your spreadsheet might look like, and I’m also going to provide a sample attachment so you can create your own spreadsheet.
I’ve seen a million complicated solo ad tracking spreadsheets over the years, however I think the single most important thing you have to track is the number of sales. [Read more about Email solos advertising tools]
Having a great opt-in rate is awesome, however, sales are the sole variable that I look at the most.
I’d rather have a 30% opt-in rate, with many sales, than a 75% opt-in rate, with few sales.
Because, remember, at the end of the day, front end sales are the fastest way you can ever recover your marketing budget.
The back end is like a long-term strategic bonus, if you think about it.
Because your subscribers, and everything you do in the backend, will continue to snowball over time. It’s accumulative.
But, your front end is what allows you to immediately recover your marketing budget, so you can continue to purchase more and more traffic, should you choose to do so.
I don’t want you to spend too much time fussing about tracking.
I’ve never been too big on tracking believe it or not, and I try to track with as little tools and as little frustration as possible.
I’m not saying don’t track at all, I think tracking your data, and recording your data is hugely important.
But don’t spend 90% of your time fussing with numbers and statistics, and trying to configure the latest and greatest tracking software that costs thousands of dollars because quite frankly you already have everything you need.
Let me give you an example.
Let me give you an example of a sneaky and low-tech way to track opt-in rate with 100% accuracy, using tools that you already have.
The best way to track your opt-in conversions, is simply by creating a unique opt-in form within your autoresponder for each new squeeze page that create.
For example, whenever you buy a new solo ad, create a unique squeeze page for that solo ad.
So if you take a solo ad out from Bob, you create a unique squeeze page, and create a unique opt-in form within Aweber or within GetResponse, and you name that form BobSoloAdDate.
So then, each and every click, and every piece of traffic that goes to that squeeze page, you know for a fact is the result of Bob’s Solo ad on whatever date.
Does that make sense? Because that’s the best way to track opt -in conversions and you won’t have to spend a bundle of any complicated tracking tools.
All you’ll have to do, is create a new squeeze page and a new opt-in form within your autoresponder service.
Now this might sound like a lot of work, but the truth is that this will take you 2 minutes once you get the hang of producing squeeze pages, which takes maybe a few times.
But once you’ve created a few squeeze pages and you have your own style down you’ll be building entire funnels in just a few minutes.
Another benefit of tracking opt-ins this way, is that you can also track sales without any extra work.
So let’s say you are promoting your own products, because if you sell your own product, you obviously will have the email address of anyone who purchases your products, and then you see whether or not that email address originated from Bob’s solo ad.
So really, by using individual squeeze pages and individual web forms, you can track opt-ins, and sales.
You can also track clicks perfectly, because one thing I forgot to mention was that when you create a unique web form within your autoresponder service, they give you 100% full statistics.
So you can see how many unique hits your squeeze page had, and you can see how many people subscribed.
So you divide the number of people who subscribed to your list, by the number of raw hits, and there’s your opt-in rate.
This might seem a little confusing if you’re not familiar with this sort of thing, so I’m going to clarify really quickly as succinctly as possible.
I’m suggesting that you can track opt-in rate statistics, by creating a unique squeeze page and unique opt-in form for every solo ad that you ever take.
You can then view the statistics for that specific squeeze page within your autoresponder service, thereby giving you the statistics for that specific solo ad that you created the opt-in form for.
Does that make sense?
It’s a very powerful method, and makes tracking so much easier, and all you have to do is throw that data in an excel spreadsheet, or using any other form to record really data, and having this information will be hugely valuable as you build a list, because remember this…
Your data is always superior to anyone else’s.
Because it’s your data, you know for a fact that it’s real, hasn’t been modified or changed to make anyone look good, they’re statistics in their rawest form, and you know they’re authentic.
I’m going to wrap up this session on tracking, and I’ll see you in the next post.