Don’t be like me.
Don’t be that guy who goes out, buys traffic from solo ad vendors, and then figures out that their funnel isn’t working.
So before you buy traffic, make sure to test your funnel.
Test your funnel frequently. Sometimes, things break. It’s not often things break, but sometimes they do.
And I happen to believe in Murphy’s law. Are you familiar with that? A professor once asked me what Murphy’s law was.
I said “The worst thing will happen”.
But then he corrected me; he added “at the worst time”. So, the worst thing, will happen at the worst time.
My email autoresponder service has only gone down a few times since 2011.
But it seems that ALWAYS happens whenever I buy a solo ad. It’s murphy’s law at its finest.
So, before you buy a solo ad, here’s what to do. Open up your squeeze page, subscribe to it. Make sure you go through your funnel.
Check your email, make sure you got your free give away.
Click all of the links on your thank you pages and download pages, to make sure everything’s working.
This might seem like a “no duh” moment, but I promise this 30 seconds, can save you endless amounts of frustration, and I promise…
There’s nothing worse than paying for traffic, and then having that traffic wasted because you didn’t take 5 minutes to double check everything.
Just my humble two cents, and I honestly believe this can save you a lot of stress. So just be sure to test!
I’ll see you in the next post.
3 Vital Questions To Ask Your Solo Ad Vendor
Remember that it’s always a good idea to be cool to your solo ad vendor.
Try to be their buddy, because a buddy will always give you a better deal on traffic.
I remember I bought a solo ad from one of my buddies who knows me well enough, and they ended sending like 80 extra clicks, and their traffic was absolutely awesome.
So let me ask you something, how do you think it made me feel when I got 80 extra clicks? It felt damn good.
So, while it’s important to ask questions, and it’s important to get to know your solo ad vendor, I think it’s more important to take the relationship beyond that. Get to know them as best you can, and if you can develop rapport with them over time, that’s when you’ll start getting really good deals on traffic.
But you have to start somewhere, and if you don’t have any buddies who happen to sell solo ads, which most people don’t you’ll might consider asking them these questions to make sure that they’re on the up and up.
The first question, is whether or not your solo ad vendor will send your exact solo ad swipe. If you’re not sure what a solo ad swipe is, I’m going to talk about it more in the next post, but for now just remember that a solo ad swipe is merely the message that your solo ad vendor promotes to their list.
In the following post, I’m going to show you why this is so important, and why the way I write my solo ad swipes will dramatically increase opt-in rates. So, it’s definitely in your best interest if your solo ad vendor is willing to send your exact solo ad swipe.
Another question to ask is how the vendor built their list. This is important for a few subtle reasons.
First, is because many solo ad vendors don’t actually have a list of their own, but they might be acting as a click broker.
I would recommend not buying from a click broker, because technically, you won’t be getting as a good a deal, right?
Because they are the middleman, and they have a markup on clicks.
So if they’re vague about how they built their list, or if they say they’re a broker, you might consider not buying from them.
Because remember this, a solo ad broker will never be able to over-deliver, and they’ll never be able to give you a better deal, because they don’t own the list and are simply reselling traffic, so it’s in your best interest to develop rapport with someone who actually owns a list.
Another question to ask, is how will your following like my offer in the XYZ niche?
A responsible solo ad vendor typically knows exactly what their list likes and responds well to.
If the solo ad vendor is confident that your offer will go over well, then proceed with confidence.
If they’re not sure whether or not your offer will convert, then proceed with caution.
Finally, I want to briefly talk about why you should never ask your solo ad vendor how much money you will make, or how many sales you will make.
In my opinion this is in poor taste, and would kind of portray to them that you’re a rookie or novice marketer, in my opinion.
Because, at the end of the day, it’s your responsibility to make sure that your solo ad funnel works.
It’s your responsibility to build an awesome relationship with your subscribers, and to connect with them in a way that prompts them to buy something.
So, it’s inappropriate to ask for clairvoyance, because at the end of the day the solo ad vendor isn’t psychic.
That being said it’s entirely appropriate in my opinion to ask whether or not their audience will like your offer.
Am I being clear on this subtle difference? If not, please let me know.
For now, just remember that if you buy from a solo ad marketplace such as Udimi.com, much of your effort is already taken care of simply by viewing the statistics that are available to the public.
For that reason, and in my opinion, asking questions isn’t as important as it was 5 years ago.
And I’m going to go into further detail on why that’s the case, but for now consider asking the vendor these questions.
If nothing else, you’ll gage whether or not the vendor is a cool person or not with whom you’d actually enjoy doing business.
If they come off like a jerk, and aren’t very pleasant, than I would advise to do business with someone else.
Do business with likeminded people, so even if things don’t always go your way, you’re still building joint venture relationships and supporting people who are the most likely to support you right back.
That’s all for this post, and I’ll see you in the next one.