I’ve been the unwilling witness to many marketers suggesting that Exit-pops are always a bad idea.
Maybe in some cases that’s correct, maybe if you’re launching your own product, you wouldn’t want an exit pop on your sales page, because it may detract other marketers from promoting you, and it also may prevent ad-networks to allowing your page in their network.
But in the free solo ads offers, the timing has never been more appropriate for an exit pop.
And if you’re not sure what an exit pop-up is, it’s simply a mechanism that interrupts your end users moments before they exit the page.
Because when you buy a solo ad, my number goal is to always earn my return on investment as soon as possible.
If I can earn a return on investment immediately, then I have the option of investing in more and more traffic, and growing my list drastically.
So, having an exit pop-up on your main squeeze page at least, is a genius idea.
Now, I think you should go easy on your exit pops, don’t have 50 exit pops so the end user can’t leave your website, that’s just boring and I believe there are other negative side-effects to having several different exit-pops, that I don’t want to rant about now, but I believe there are several disadvantages to having your websites riddled with exit-pops.
That being said, I think they can be tactfully implemented simply by having them on your first point of entry, which is your squeeze page.
Why on your squeeze page? Because this is where you are going to incur the most loss.
Meaning, statistically, you might lose 40% or even 60% of your traffic on your squeeze page.
This is therefore your biggest traffic loss, and also your biggest opportunity to recover loss from that potentially lost traffic.
Because, in the absence of an exit-pop, you’re guaranteed to lose that traffic permanently, because they will likely never see you, or your websites ever again.
I’ve even gone as far to have an exit pop on the first squeeze page, and then an exit pop on the thank you page.
I know I said it’s good to only have one exit pop, but in this case, your end user is guaranteed to only see one exit pop.
Because if they don’t exit from the squeeze page, and they opt-in, they will not see the first exit pop.
However, if they exit my thank you page without clicking my call to action, they will see that exit pop.
And this is appropriate, because remember, the first page your end users see will have the most lost traffic, anywhere from 30-70% of your traffic, is lost on the first squeeze page.
But what about the second most popular in your funnel, which is your thank you page.
On your thank you page, you might lose 50% of that traffic, which can equate to 15% to 35% of your total traffic.
So essentially I’m talking about end users who subscribe via your squeeze page, but then on your thank you page, they do NOT take action, and they exit.
Statistically that is the second biggest group of people who you are losing. At least you can followup with them later via email, but they did not take action on your
upsell on your thank you page.
So, have an exit pop on that page for those of whom do not click your upsell.
This is not mandatory by any stretch, but can still help you to statistically get the most out of every lead that you get, while at the same time limiting your end users to the minimum quantity of exit pops.
There are two theories you may subscribe to regarding what to promote on your exit pops.
The first theory is that you could promote an affiliate offer.
Heck, one affiliate sale from your exit pops could potentially save your marketing campaign and make it so you make a return on investment.
So simply by promoting an affiliate offer on your exit pop, it could be a genius strategic move.
That being said, you can also try to capture that lead again so you can take a second shot at getting them to them to join your list.
Now if that’s your strategy, I would recommend to offer something totally different.
For example, if on your initial squeeze page you’re promoting an offer on Traffic, don’t make your exit pop about traffic.
Because your end users are not interested in traffic. If they were interested in traffic, they would have taken your initial offer.
So change it up.
Make it about webinars, or affiliate marketing, or CPA, or kindle publishing, and these are all just examples, but hopefully I’m explaining this well enough.
There’s a third option, which is a CPA email submit offer.
There are many companies who will pay you for an email submit.
Meaning that your end users, if they submit their email and join someone else’s list, you could earn a commission.
You can find a ton of email submit offers by browsing offervault.com and searching for email submits.
Some of them actually pay quite a bit, and in my opinion this could be a great exit pop that will in theory enable you to regain some of your marketing budget, from people who are not interested in your initial offer.
I realize this might be a little advanced, and if you’re not sure how to implement, just let me know.
I love to teach you, and it’s taken my many many moons to learn all of this stuff, so often times I take my knowledge for granted and assume that you are following along.
Please let me know how I’m doing? Does this content make sense to you?
In any event, building an exit pop is easily accomplished in the majority of Page Builders for WordPress, and you can download tons of free WordPress plugins that will enable you to create exit pops on any page that you want.
At the end of the day, I prefer to promote affiliate offers or CPA offers on exit pops.
And remember that if your exit pop generates a few sales, it helps tip the scale in your favor.
So, promote something, anything on your exit pop, and ideally, make it a totally different offer.
Because I think that since your end user didn’t want to subscribe, it would be unwise to promote something similar to what you were originally offering.
I’ll go one step further and say that if someone exits from my squeeze page, that I don’t even want them on my list, because they probably aren’t going to like me, or enjoy or appreciate what I have to offer.
So find a different affiliate offer, and promote that on your exit pop.
If they buy the affiliate offer, awesome. Then you can earn commissions that you never would have had anyway, because that person is essentially exiting your business. So, if you can help them out while at the same time recouping your ever so precious marketing budget, then it’s a win win.
You don’t have anything to lose, because those users weren’t interested in your stuff to begin with.
So make sure to use exit pops, at least, on your squeeze page. And remember this is very easy to implement by using thrive content builder or just by using a WordPress exit pop plugin which there are several free ones to choose from simply by browsing and searching on WordPress.org.
Thanks for sticking with me, and I’ll see you in the next post.