I remember a long time ago me and my colleagues were playing around with artificial intelligence bots on Instant messaging services.
I don’t want to go off on a rant, and I will not go into much detail, but I can tell you that automated messaging can be done in a way that builds insane rapport with your end users, and automation can do basically everything.
It can build rapport. It can ask your end users questions. Automation can build a relationship that lasts a lifetime. And automation can absolutely make sales.
The easiest way to automate sales for email marketers in particular, is through an integrated email marketing campaign, and when I say integrated it should be integrated with your story, with you asking questions, with you teaching content, and of course pitching whatever you want in every single email.
I’ve heard a lot of people argue about how frequently you should pitch, and how frequently you should provide value, but the best option is to do everything as frequently as possible.
So buy email ads that not only promote your offers vigorously, but make those emails as entertaining and as helpful as you can.
Remember to never overhype anything or you’ll ultimately end up losing a lot of subscribers because nobody likes to be sold to right?
Nobody likes commercials, so try to make your content as less like a commercial as possible, by integrating your own personality into the mix.
And you can promote absolutely anything that you want, as frequently as you want, as long as you keep your emails mixed up.
When I say keep your emails mixed up, I mean to change styles now and then. Ask lots of questions to keep your end users engaged.
And remember that when your end users respond to your emails, not only are you building an unshakable relationship, but you’re also making your email deliverability much better.
Because as different email service providers ultimately witness their end users replying to your emails, they will be more prone to whitelisting your emails and viewing you as a legit emailer and not some shady spammer.
And one final point on sales automation is the value of statistics.
Once you setup an automatic email autoresponder sequence, you can make it as big or as small as you want.
You can have a 7 day email autoresponder, or a 377 day email autoresponder.
It’s up to you, and it might seem like a lot of work putting this content together, but the benefits are insane.
What if you go on vacation for a week, or you get sick for a week, or you just feel like taking some time off.
The beautiful news is that your emails can go out on schedule even if you’re out of touch, or out of it for whatever reason.
That’s one of the best benefits of autoresponders, and it’s one of the only ways I know of to automate sales. You do the work once, you write the emails, you plan the sequence, and you can set it up easily in your autoresponder service, I personally use Aweber and they’ve always been my favorite.
It’s also so easy to add emails to your email autoresponder sequence whenever you want.
Pretend for a moment that you write a killer promotion and your list loved it, and you made a ton of sales promoting XYZ offer.
You can easily just staple that campaign into your larger email autoresponder sequence.
So, you don’t have to write it all at once. Maybe when you start, you only write 7 emails.
Then in a few weeks, when inspiration strikes, or when you write and test a campaign that performs awesome, or you just had a blast writing and you want to test it out, literally staple that new campaign onto your autoresponder campaign, so now your campaign is bigger and bigger.
The second biggest benefit to doing this, arguably the first biggest, is that you can watch all of the statistics as time goes on.
What emails are read the most? Which emails of yours gets the most response? The most clicks? Which emails make the most sales?
Once you have all of this data at your fingertips, your brainstorming sessions are going to go through the roof because you’ll notice trends that you never thought of before.
Maybe one particular topic is driving your subscribers crazy, so now you know what you could add later or focus upon when you want to enhance your autoresponder sequence.
Also remember that sometimes emails further down in your sequence will outperform your earlier emails.
So, it would be a good idea to move those emails up, so that the most popular emails are sent first.
Does that make sense? I honestly believe that the most popular emails should be sent first, because in my opinion those are the most likely to be read.
So, if you have a sales promo that is your best material bar-none, make sure to send that early on in the sequence while everyone is still paying attention.
And in this way, you can automate not only sales, but entertainment, prestige, authority and everything else that’s only possible when you use email autoresponders the right way.
What’s the right way? By being yourself. By entertaining, by building rapport, helping your end users, and never forgetting to sell.