The best way to automate rapport, prestige, and authority is of course by having a well thought out, wholesome ethical and valuable email autoresponder series.
I feel like we’ve already went over much of the tactical secrets of creating an automatic sequence as describes, so I want to go over the strategy of doing this.
One of the most valuable things you’ll have is when people reply to your cheap email advertisements.
This is sure to happen as you continually add subscribers to your list, and just by asking simple questions you can build rapport that will last many years.
You’ll get prestige for replying to their responses, and you’ll develop authority because your end users are positioned to believe that you are their teacher, and as you develop rapport over time, a funny thing will happen.
You’ll develop good friends, who just happen to be your subscribers. Let me ask you a question.
Do you think it would be easier, or harder to sell something, if you have a one to one relationship with your subscribers?
It’s exponentially easier, because your end users will get you, they respect you, and you can start this out, by opening a text file.
Open a text file, and start writing. Introduce yourself in email number one. In email number two, ask them 10 different questions.
Ask them what struggles they’re experiencing.
Ask them the one thing that’s holding them back from getting the results they want. Ask them the ONE THING that you can them with.
Ask them how it would feel, if they finally had success in whatever it is that they’re seeking.
And finally, ask them how you can best help them achieve their goals.
If you ask your end users questions like this, they’re going to spend a lot of time replying to you, and I promise, this is some of the best feedback, and the best information you can ever get.
It’s more valuable than anything I could ever teach you, because in my opinion, nobody can teach you better than your own audience.
You can learn what they what they want, learn what they fear, learn what they struggle with, and the best part, is that you can automate this with a well-crafted email autoresponder.
So remember the copywriting tips we discussed in previous posts, they will serve you well in your email marketing career.
The only thing left for you to do, is open up that text file, and start writing email number one.
Tell your story, be honest, be down to Earth, and let your end users know that you can help them.
And remember, even though these introductory emails, and your followup emails build massive prestige, don’t forget to sell.
Because there’s no reason, that your emails, can’t accomplish relationship building, provide entertaining, and, at the same time, promoting whatever opportunity that you had in mind.
Remember to be yourself, I’m confident in your ability to achieve by using this strategic mindset, and I’ll see you in the post.