Maybe you thought this solo ad book was simply going to be some silly get rich quick gimmick.
Well, now you know that I hate get rich quick gimmicks, because they ruin lives.
They give false hope to people. They make it so people have a false reality and expect the world for nothing.
I believe that the world is yours, but you have to put forth some effort.
Effort like, caring about your end users, and nurturing your solo ad leads, and every lead who you ever get for life.
Nurture your leads.
I briefly talked about how the quality of solo ads and email marketing in general, is developing a tribe of loyal fans and customers who like you.
I have so many subscribers who respect me. They email me all the time and ask me for help, because they know I’m going to reply to personally.
Do you think that gives a statistic advantage over other email marketers who ignore their subscribers?
I try my best to email within a few hours, most other marketers reply within a few weeks if you’re lucky.
And I’m not saying that to brag anything, I’m saying this for your benefit. Because I’ve noticed that people love people who reply to them and actually help them.
Your end users, no matter what niche you’re in, they have a problem.
Maybe they have a problem losing weight, or they have a problem with their acting career, or they have a problem trying to sell more gourmet cupcakes.
Whatever their problem is, they’re looking to you for help, or they would NOT have joined your list.
So help them. It’s easier said than done, kind of like how losing weight is simply a formula that says you have to burn more calories than you consume.
It’s easier said than done. It’s easier to say that you care about your list than to actually care about your list.
So my advice is to tell your list that you care, and tell your end users to reply to your emails.
That’s how you can get your subscribers to stick with you. To remember you. And you won’t have to be sleazy, you won’t have to lie, and your subscribers will actually respect you.
Do you respect companies who are not fair to you?
Do you do business with people who lie to you, cheat you, and make promises that they don’t fulfil?
I hope the answer to that is no, because your end user expects you to be cool. They
expect you to help. They expect you to be honest.
That’s what I strive for, and I think you should do the same. I’m not perfect by any means, because remember the 20/20/40 rule, I have just as many haters as I do subscribers.
But, here’s where being nice, and respectful can pay off.
I’ve had dozens upon dozens people reply to me saying they appreciate my work, saying how that they’re shocked that I actually replied and I’ve had countless people say that my customer support is awesome.
I’ve had people purchase my products, then months later they ask me for support. I give it to them without a second thought.
And some people continually email me. I have some end users who email me nearly every day. And I help them as best as I can.
Because that’s the power of building an audience.
But it goes beyond that, because some of the best marketing friends I have, and my best business colleagues, are relationships that were crafted from my email marketing list.
That’s why it’s so important to give a damn about your subscribers. Don’t treat like them like junk. Treat them like your best friend. They’ll notice your sincerity and appreciate everything that they do.
They’ll ask you questions. They’ll pick your brain. And they’ll read your emails.
They won’t get mad when you promote stuff. They won’t get mad when you announce that you’re launching a new book.
That’s the beauty and power of solo ads, and so few people harness this potential.
Instead, they rely on get rich quick methods, churning and burning their list to the point of it waning and dying.
So they are stuck in a state of constantly needing more leads, because they couldn’t develop a relationship with their list with their methodology of writing emails.
So, remember to be cool. Be nice.
If people ask you questions, do your best to reply deeply and thoroughly as soon as you can.
A novice marketer would say that this is a waste of time.
But remember that your reputation is everything, and it can be your meal ticket that lasts an entire lifetime, especially when your authority, prestige and rapport grows beyond your wildest dreams.
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