If you want to find high quality, untapped sources for solo ads, it’s going to take more work than just using a solo ad marketplace.
That being said, if you’re in a very niche market, something like the survival niche, or the gardening niche, you’ll do much better in my opinion seeking out an authority in that niche, and then asking them directly for a solo ad.
Many marketers and business owners outside of the Internet marketing niche, will have no idea what a solo advertising is, so you’ll have to explain that you would like to purchase some type of ezine marketing.
One great way to check, is by searching google. You can use the advanced search feature within Google to search for blogs only, and then you can just type in some keywords in your niche, find some authority websites, and then conduct a little investigation.
What I mean by that, is check to see if they’re collecting email addresses on their site. If they’re a popular website, and they’re collecting email addresses, you may have just found the best JV partner you’ll ever have.
So you might want to contact them, to work out some type of advertisement. When contacting them, make sure to be complimentary of their work.
I find that if you want to form a JV relationship, you should always start the conversation, or the initial contact, with a sincere compliment.
Tell them that you have an awesome freebie that you would like to give to their audience, you could even say that you charge others for the product but you want to give it to their audience for free.
Of course, if you make that claim, it has to be real, so if you claim that you’re selling this product elsewhere for cash, definitely throw it on a marketplace first so that you’re not lying.
And then, tell the website owner that not only do you want to give the content for free, but tell them that you want to PAY THEM for it.
Now at this point, two things can happen.
Either this is the best thing that the website owner has ever heard, and they’re replying to you asking for more details, or they think you’re trying to rip them off somehow, which is why it’s always a good idea to compliment them, and take time to get to know them.
Remember that someone who owns a blog, has an audience, they’re going to watch over their audience like a hawk.
So, it’s in their right to defend access to their audience, which is why they might be
skeptical if you offer them money for a promotion, but if you communicate well enough, I don’t think you’ll have a problem.
The other good way to find untapped solo ads in your niche, is by searching websites such as Amazon Kindle, ClickBank and JVZoo.com.
Remember that the further away the vendor is from “Internet marketing”, the more likely that they’ll accept a solo ad proposal.
That’s because, on average, Internet marketers have a lot more marketing going on.
Therefore, their marketing calendars are probably more full, and they probably have a lot of joint venture partners, because marketing is their essence.
However, if you’re in the gardening niche, the dating niche, the survival niche, or any other niche that’s big enough to have products on ClickBank for example, I think you can definitely find some cool joint venture partners who would love to sell you a solo ad.
And this isn’t rocket science, it comes down to searching Amazon Kindle, or ClickBank, or JVZoo, or any other marketplace that sells digital or physical products, and finding how to contact the vendor.
This of course is going to take a little footwork.
Maybe you have to read the preview of the book in order to find their website URL.
Maybe if you check out their JV page that they promote you can find their Facebook, or Skype, or even their phone number.
The point is, this will require a little effort on your behalf to find out the best way to contact them.
And in my opinion that’s the beauty of finding solo ad vendors in this way, because you’re taking the path not taken, which often leads, to fruitful relationships that mutually beneficial.
And imagine if you found a vendor with a massive list of buyers, who for whatever reason wasn’t very savvy with monetizing their list of subscribers.
In you come, like a knight in shining armor, not only are you willing to pay them to email their list, but you’ll be giving them a cool freebie so the vendor also gets the goodwill bank, prestige, and they also get paid up front.
You could either take this one step further and offer them some type of Joint Venture split on any sales you get.
So you’ll pay up front for the solo ad, plus give them a percentage of any sales made.
Now you might be panicking because you’re giving away all this money, but remember you’re building a list in the process.
And, in my experience, a list of buyers is always better than a list of prospects, and in this case, you’ll be building nothing but buyers.
I’d like to summarize this post by restating the main benefit of finding your own solo ad vendors that are untapped, and the main benefit is so you can not only build a JV relationship that has the potential to last a lifetime, but so you can also add some of the best subscribers possible, who are pure buyers.
Also remember that in most cases, if you are researching websites, authority sites and blogs, these followings are going to be red-hot targeted for your offer.
And also remember that if you find an awesome authority blog in your niche, and you’d like to buy a solo ad from the website owner, or even a product vendor, always remember that you can always create a free give away specifically for their audience, so this will make it seem more special and valuable for both the website owner, and their audience.
In other words, remember that flexibility and your ability to create unique content is one of your strongest weapons, which is why I’m trying my best to make it so you can think on your feet, and learn how to go fishing instead of me just handing you a big fat juicy trout, which I’m trying to do anyway.
I hope all of this makes sense, and if you ever have any questions, I beg for you to ask, remember that as always, I am at your beckon.
I’ll see you in the next post.