Email marketing is never a something that you’re finished with.
I rarely talk about this, but I remember in High School I got in a little trouble for sending unauthorized emails.
I was just a tiny little kid, who had far more courage than brains, and more technical skills than wordily experience. I was sending promotional emails, and I’m not going to get into it, but I thought I knew was I was doing.
It seems like it was nearly 20 years ago, I was just a kid messing around on AOL.
More to the point, things have changed unfathomably since those years, in fact, this was the days before the can spam act, so you can imagine that it was the wild wild west.
And now, since I’ve started emailing again in 2011, the world has changed drastically since then.
There are now rules. There are now more opportunities, more tools, more end users,
and more commission than ever.
That being said, things never really chance, the changes have been mostly tactical changes. The method of emailing has changed. The method of generating leads has changed.
But sound marketing strategy will never change, in my opinion it will never change. So if you ask me how to go forward, I tell you to continue studying.
Bust out a WordPad right now, after this session and start brainstorming your first autoresponder campaign.
What stories are you going to tell? Who are you going to try to help? What are you going to try to promote? And who do you want to be?
Do you want to teach traffic? Do you want to teach how to publish eBooks? Do you want to focus on network marketing? Or maybe you’re in a totally wild niche that I haven’t considered.
Either way, I find that, the best thing to do, is open a text file and start writing.
I remember a copywriting guru got mad at me for oversimplifying the process of writing.
He was mad because he thought I was saying that writing’s too easy.
Well, it is easy. All you have to do is talk. To your friends, talk to your end users. Talk to your audience. Talk to your tribe.
And then jot it down. What do you want to say? Don’t overcomplicate things.
The first step, is to think. Think, and then write.
It’s as simple as that, and only complicated if you forget this one thing.
Your only job, is to communicate to your end users, in your own voice, in a way that teaches, entertains, inspires, and yes, sells.
That’s your only job.
The only tool you need to get started is a notepad. So, how to go forward? Write your first email. Let me know when you’ve done that.
It would be my life honor to critique your email, and even if I do critique it, remember this.
It’s important that you get excited, and go into list building and solo ad lead acquisition while having fun.
I’ve found that if you have fun, everything will work.
If you’re miserable, locked up, tense, and upset, nothing will ever work. Miserable curmudgeons make bad email marketers.
I remember one time in programming class there was this guy who was always so upset. He was visibly upset, cranky, mad, and he hated the class. He despised being there.
Why the heck was he wasting his time? Life’s too short to do stuff you don’t enjoy.
If you love email marketing, you’ll do well. If you hate email marketing, if you hate solo ads, then heck, life’s too short to waste your precious time.
That being said, I know you’re going to love this. There’s nothing not to love. And you know exactly what you have to do.
You know yourself better than anyone, and hopefully, with time, you’ll know your end users, better than anyone else.
And once you reach that stage, which is the goal of this book, you’ll never have to ask anyone for advice.
Because you’ll be the one giving it, to your audience, to your end users, and to your tribe.
Thanks so much for sticking with me, with that I conclude this session.
A lot of people get into solo ads for the sole purpose of being able to sell them.
hey get into solo ads for the money, and they don’t care about people, they don’t care about building an audience, a list, or a tribe that likes them knows them and trusts them.
I think that’s a crazy idea, and I think you’d be better off building your own audience instead of just selling them off to someone else for the highest bidder.
And this isn’t a knock on people who sell solo ads, I have a lot of friends who sell solo ads and I look up to the crazy success that many solo ad vendors have had, and continue to have.
You can look at Udimi.com in their best sellers of the week section and determine that many of the top solo ad vendors are making an absolute fortune.
I guess at the end of the day, I think it feels better to help people and develop prestige and rapport with them, so that your list and your subscribers stick with you for many years, and potentially for their entire life.